01 / Local Spotlight
Brighton + Hove
Supporting Brighton & Hove Clinics and Private Practices.
We’re currently prioritizing performance rescues for osteopaths, podiatrists, physiotherapists, and other private clinics across Brighton & Hove. When local patients compare practices, a fast, reliable website protects both your reputation and your next inquiry.
02 / The Problem
Right now, someone is searching 'osteopath near me' or 'physio Brighton' on their phone. They tap your site. If it doesn't load in the next few seconds, they don't wait — they hit back and tap the next result instead. That's not hypothetical. It's happening today, and it'll happen again tomorrow, every day your site stays slow.
It doesn't stop at one lost visit. A slow site quietly compounds against you in ways most clinic owners never see:
- — You lose the booking today. The patient who needed you never even reached your contact form.
- — You lose rank tomorrow. Google penalizes slow sites in search results — the slower you are, the harder you become to find next time, for everyone.
- — You lose paid traffic you already paid for. If you're running any Google Ads, every click on a slow landing page is money spent on a visitor who left before converting.
- — You lose trust before you've even spoken. A clinic that treats patients' bodies but can't keep its own website working sends a signal — even if it's not fair, patients read a broken or sluggish site as a sign of how the practice is run.
None of this shows up as a single dramatic event. It shows up as a slow leak — a few missed bookings a week, a slightly worse ranking every month, a slightly higher ad cost per patient — until it's a real, compounding cost that's easy to miss because nothing ever technically 'breaks.'
Incident
Earnings Impact
Slow booking page on mobile
Booking form abandoned
Slow contact page during clinic hours
Phone or contact inquiry lost
Slow LCP on treatment and service pages
Patient chooses a competitor
Downtime during active local search traffic
Patient inquiry never arrives
Slow site while running Google Ads
Wasted ad spend — paid clicks that never convert
Site fails Core Web Vitals long-term
Falling search rankings — harder to be found at all
Slow, unreliable site experience
Quiet erosion of patient trust before first contact
What is your slow site actually costing you?
If your site is in the 'Below 50' bucket, prospective patients may leave before they reach your booking or contact form.
PageSpeed Score
LCP (Load Time)
Est. Missed Inquiries / Bookings Per Day
80–100
Under 1.5s
0–1
50–79
2.5s – 4s
1–3
Below 50
5s+
3–6+
Note: These figures illustrate how speed-related drop-offs can affect a clinic receiving regular local search traffic. Actual missed inquiries depend on traffic volume and booking demand.
03 / The Offer
Diagnostic Triage: The First Step Toward More Patient Bookings — £125, flat.
Rapid Technical Audit: Full trace of database, queries, and plugin performance — because every day this waits, the cost keeps compounding.
No Vague Reports: You get a specific root-cause report, not "it might be caching."
See what one looks like: [View a Sample Diagnostic Triage Report] — real findings, real structure, nothing hypothetical.
Fixed-Price Quote: Approve or walk away. No hourly billing, no hidden fees.
Risk-Free: £125 is credited against the repair. If I can't identify the cause, you pay nothing.
If we don't get your site passing Core Web Vitals, the repair is free.
Core Web Vitals are Google's official speed and usability benchmarks — sites that fail them typically rank lower and lose visitors before the page even loads.
04 / Operational Boundaries
How this works. And how it doesn't.
Why No Phone Calls?
When your site is down, you don't need a 45-minute discovery chat with a project manager. You need an engineer looking at error logs. Emailing your details cuts straight to the code so we can start fixing it immediately — every hour spent talking is another hour your site keeps losing patients.
Email only: All correspondence must be directed to support@aaronmakeswebsites.com to ensure immediate triage.
No calls: No 45-minute discovery meetings. We work, we don't talk.
Technical only: Zero fluff. No design, no SEO, no marketing.
One engineer: The person diagnosing is the person fixing.
If you need a phone call, a project manager, or a Slack channel — this isn't the right service.
05 / FAQ
- Do you build new websites, or only fix existing ones?
- This service is for existing WordPress sites that are slow, broken, or down. If you need a brand-new site built from scratch, get in touch and I'll let you know honestly whether that's a good fit or point you elsewhere.
- What happens if you can't fix it?
- Your £125 diagnostic fee is refunded in full. You only pay if I identify the cause and quote you a fixed price to fix it.
- Do you work with clinics outside Brighton and Hove?
- Yes — I work remotely with clinics and private practices across the UK. Brighton and Hove is where most of my current clients are based, but location isn't a barrier.
- How is this different from a general web developer?
- I specialize specifically in WordPress performance and Core Web Vitals — the exact technical standard Google uses to judge site speed and usability. That's the only thing I do, so there's no generalist guesswork.
- I already have a web developer / agency for my site.
- That's fine — I'm not asking you to replace them. This is a one-off technical fix for a specific problem: your site failing Core Web Vitals and losing patient bookings because of it. Keep whoever you have for everything else. If it's useful afterwards, I can also keep an eye on performance going forward — but there's no obligation either way.
- What does the actual report look like?
- See exactly what you're paying £125 for, before you pay it: [View a Sample Diagnostic Triage Report] — real findings, real structure, nothing hypothetical.
06 / Real Results
"Total site crash restored in 12 hours. No upselling, just the fix." — E. Morrison
"Malware gone and back in Google index within 48 hours." — D. Abubakar
"Load time dropped from 9 seconds to 2. Real numbers, no estimates." — R. Petrov
"Delivered the project with minimum supervision. Open, realistic, and highly professional execution." — Benjamin M. (Result: Zero hand-holding, seamless deployment)
"The finished product is highly professional, and the turnaround time was super fast." — Gavin J. (Result: Rapid deployment, optimized performance)
"Delivered exactly on budget and on time. I am over the moon with the results." — Mark Rose (Result: Strict operational efficiency)
"Completely leveled up my digital presence and rebranded my business infrastructure." — Rachel Hardwick (Result: Scaled business growth)
"Simple to navigate and exactly what we needed. An incredibly efficient process from start to finish." — Tom Trafford (Result: High-performance local lead generation)
07 / How To Start (In Under 30 Seconds)
- Stripe Secure Payments
- Direct Engineer Access (No Support Queues)
- 4-Hour Max First Response
- Step 1:
Pay £125 diagnostic fee (Secured via Stripe/Card).
- Step 2:
Email support@aaronmakeswebsites.com with URL and error log.
- Step 3:
Get root-cause report & fixed-price quote within 3 hours.
The Safety Net: £125 is 100% credited against the repair. If I can't find the root cause, your fee is refunded in full. Zero risk.